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EXIBITION

THE CAVE

Milano

2019 - FuoriSalone

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The project was developed in collaboration between SOS School of Sustainability and MC Architects for Iris Ceramica Group as installation at Fuori Salone.
The Cave was chosen between different concepts by the client and the project was followed until the installation in Brera.

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The collaboration between SOS - MC A and Iris Ceramica Group is based on the importance that the Office and the Company give to sustainability.

“Sustainability is the results of a collective awareness that is the base for a fair and widespead development, implemented through the synergy of shared actions”

Romano Minozzi - founder of Iris Ceramica Group

The Group wanted to promote Active2.0 at the FuoriSalone 2019. Active 2.0 is a treatment upon ceramic tiles able to clear the air reducing pollutants thanks to chemical reactions.
As designer we wanted to create a space where visitors could enjoy an immersive experience that is in some way ambiguous.

“Sometimes in a while we grab a randomly found object with our hand, and turn it over before our eyes - perhaps a crystal of rock, or a broken shell of a snail whose inner structure on a scale surprises us, or a hint of stalactite from the lunar pallor that came here from the unknown caves where the bat traces its silent circles. “

Ernst Jünger

Whit this idea, the installation was divided in tree parts: the entrance to receive visitors and explain them the exposition, the Cave where visitors are asked to go in little groups to better understand the experience and the prologue in which nature and ceramic tiles celebrate their union with an artificial material, results of transformation of natural sand, able to give the environment positive contribution thanks to the technological development.

In this, the Cave represents the key part of the experience. The Cave is purest place, in which stalactites purify the water and drops that fall down in a thin water surface sound to accompany visitors in their personal experience thought two of the most important elements that allow the transformation process of the ceramic tiles: the heat, represented by lights, and the water itself.

Drops are also metaphors of small single actions done by each person that are fundamental to develop a collective awareness able to face climate changes.